D2C startup Jade Forest raises $1 Mn

D2C startup Jade Forest had raised $1 million of funding led by Mumbai Angels Network. The company had raised a seed round of $250k in November 2020.

The fresh funds will be utilized towards further geographical expansion and launch into the Ready-to-drink beverage segment.

Launched in August 2019 by Shuchir Suri and Punweet Singh, Jade Forest is a premium non-alcoholic beverage brand that has created a range of drinks by mixing botanicals, spices, fruit, herbs and having no artificial sweeteners, flavors or colorings with low in calories and sugar.

The beverage brand, which is currently growing at 15-20% month-on-month, has five products in their portfolio and has established its presence in 23 cities in 2 years. 

The products are available through a number of offline retail and last-mile delivery platforms as well as through their own e-commerce website and Amazon.