D2C brand SuperBottoms raises Rs 3.5 Cr in debt

Cloth diapering pioneers and baby care brand SuperBottoms, has raised Rs 3.5 crore in venture debt funding from Alteria Capital.

The funding will be used to expand its product portfolio to meet growing demand for innovative and sustainable products for babies and kids.

Till date, SuperBottoms has raised $2.7 million from DSG Consumer Partners and Saama Capital over and above the seed funding from Titan Capital and Venture Catalysts.

The Mumbai based D2C brand claims to be trusted by over 2 lakh parents and has an active Facebook community of 50K.

The five year old company makes skin and eco-friendly cloth diapers and other products and accessories for babies, kids and moms.