D2C furniture brand Boingg has raised INR 2.2 Cr in a seed round led by Inflection Point Ventures.
The funds raised will be utilised in increasing marketing and branding efforts, along with hiring key team members.
Founded in February 2019 by Neha Indoria and Dhruvan Barar, the company offers a range of customisable furniture, soft furnishings and accessories for kids along with products in the categories related to setting up children’s rooms.
In FY20, 80% of orders received by the brand were through marketplaces and 30% of its orders belonged to newly launched products in decor and furnishings, in the first quarter of the ongoing fiscal.
The Gurugram-based company is listed on major furniture platforms like Pepperfry, Urban Ladder, FirstCry, Amazon and Flipkart.