Thrasio-style Evenflow acquires Chennai-based Rusabl

Thrasio-style e-commerce rollup startup Evenflow has acquired Rusabl, a three-year-old e-commerce digital-first brand in the sustainable category.

With this acquisition, Rusabl’s founder, Mayank Jain, has joined the startup as a full-time employee to build the sustainable category through more product launches.

This is Evenflow’s second acquisition within a month, last week it had acquired an online brand in the baby proofing category called BabyPro.

Founded by former Uber executive Utsav Agarwal in 2021, Evenflow aggregates third-party sellers on e-commerce platforms like Flipkart and Amazon. It acquires online marketplace sellers in a range of $200k-$1.5 million per brand.

Chennai-based Rusabl is a brand that sells eco-friendly daily utility goods such as bamboo toothbrushes and steel straws, among others.