Kunal Shah and others back credit card service startup Hyperface

Hyperface, a credit card service startup, has raised $1.3 million funding from a clutch of investors such as Kunal Shah, Better Capital and GFC.

According to the Bengaluru-based startup, the funds will be used to strengthen its tech platform, launch card programmes, grow its team and to ramp up business.

Founded by R.V Ramanathan and Aishwarya Jaishankar, Hyperface simplifies launching credit card products for fintech companies, e-commerce firms and neobanks that want to embed financial products into their mobile apps.

It’s API-first and platform-based approach enables fintech companies to set up a programme in 4-8 weeks instead of the typical 18-24 months.

Further, their APIs allow fintechs to manage the entire customer experience across the card lifecycle, create custom loyalty programs and drive customer engagement.