D2C baby products brand R for Rabbit raises Rs 40 Cr in a new round

R for Rabbit, a D2C baby products brand, has raised Rs 40 Cr or $5.3 million in a new round led by Xponentia Capital Partners.

According to the Ahmedabad-based startup, the funds will be used to strengthen its brand, ramp up distribution and operations in the domestic market, enhance its existing product portfolio and introduce new categories of products.

Founded by Kunal Popat, R for Rabbit provides a range of baby products developed by putting in special focus and understanding to the needs of both, the parents and the child.

Since 2014, R for Rabbit claims that it has grown its business across platforms, and in the coming years the company expects to invest in various new product categories. The company is expected to clock an annual run rate of around Rs 100 crores in the current financial year through online and offline channels.