Auxano Capital leads pre-Series A round in D2C service brand F5

F5, a D2C service brand, has raised Rs 5 crore or $664K in its pre-Series A round led by Auxano Capital. Huddle, Lets Venture, Venture Catalyst and other investors have also participated in the round.

According to F5, the fresh capital will be used to expand its portfolio to digital as well as non-digital offerings and to clock Rs 15 crore ARR with 50 branded stores.

Founded by Raghav Arora and Lalit Aggarwal, F5 started with providing basic refreshments(tea/coffee) at workplaces (initially focused on shops/showrooms/retail chains and other general market establishments) across three formats: subscription, on-demand as well as at retail outlets.

F5 is also expanding its product portfolio adding meals, snacks, water and even digital services. The startup had earlier closed a Rs 2.8 crore fundraise in May 2020