FMCG e-commerce startup Kirana247 raises $1 Mn in pre-Series A round

B2B FMCG e-commerce startup Kirana247 has raised $1 million in its pre-Series A round led by large financial institutions and serial entrepreneurs.

According to the Delhi-based startup, the funds will be deployed to ramp up its fulfilment network and to establish 40 micro- warehouses to serve its over 100,000 kirana stores across Delhi NCR, Haryana, Uttar Pradesh, Punjab, and Rajasthan.

Co-founded by Pankhuri Jiwarajka, Kirana247 is a wholesale distributor of consumer goods. It provides an online website and mobile app for purchasing and delivers items to its clients.

Kirana247 provides an online interface for businesses like Kirana stores, department stores, pharmacies, clinics and hospitals, hotels and restaurants and offices to place an order on a self-serve basis.

The startup claims to have onboarded over 5000 retail partners on its platform and has partnered with major manufacturers such as Hindustan Unilever, Marico, Reckitt Benckiser, Godrej, Dabur, and Pepsi among others.