Nestroots raises $100K in seed round led by WFC

Home décor startup Nestroots has raised $100K in a mix of equity and debt seed round led by We Founder Circle (WFC), a startup investment platform.

The startup plans to deploy the funds towards digital marketing, building a better UI UX for its customers, facilitating association with vendors, and building more product categories.

Started by Chhavi Singh, the startup is an e-commerce brand dealing in home décor and furniture products. It sells from multiple platforms including its own website, and other renowned marketplaces catering to furniture, dining, and tableware categories.

The Gurugram-based startup claims to have a user base of over 55,000 since its inception. The brand aims to increase the number of product parent categories from the current 7 to 12 by the end of FY 2022.

Mumbai-based WFC has already facilitated funds worth $1.5 million across 16 startups by end of March 2021 including CouchFashion, Geekster, Karnival, Avni and others.