Minimalist bags $15 Mn led by Sequoia

Homegrown skincare brand Minimalist has raised $15 million in its Series A round led by Sequoia Capital India with participation from Unilever Ventures.

According to the company, the funds will be used to ramp up its infrastructure and R&D capabilities, content curation, and global expansion.

Founded by Mohit and Rahul Yadav, Minimalist provides a range of skincare products including serums, toners and moisturisers. Claiming to serve over 1 million customers, the brand retails through its own website, along with e-commerce marketplaces such as Amazon, Nykaa, Flipkart and Myntra.

Over the past year, new age beauty and grooming brands are drawing unprecedented interest from investors. Recently, MyGlamm, a D2C beauty brand raised an additional $47 million in its Series C round led by Accel whereas Mamaearth had raised $50 million at a valuation of over $700 million.

WOW Skin Science also got a commitment of $50 million from Chrys Capital.