Saas-based Zeotap raises $42 Mn Series C funding round

Customer intelligence platform Zeotap has raked in $42 million in a Series C funding round led by Neue Capital European Investment Bank, and Copraion. Existing investors including New Science Ventures, Capnamic Ventures, Iris Capital, HERE, Innov8, and IONIQ also backed the company in the latest round.

In addition, marquee angel investors, Eric Roza and Chris Scoggins have also infused funds in their personal capacity. The latest investment for the company has materialized three years. It had raised $12 million Series B back in January 2017. 

While announcing the development via a company’s blog, Zeotap said that it had secured half the amount of Series C round this year, and the rest was bagged last year. So far, the company has secured over $63 million across four financing rounds. 

Founded in 2014 by Prajjol Banerjea, Daniel Heer, and Stephan Schwabe, Zeotap provides its clients with integrated modules such as customer data unification, identity resolution, enrichment, analytics, and modeling. It helps companies to better understand their customers and predict behaviors. 

Based out of Berlin, Germany, along with having offices in Mumbai and Bengaluru, and 8 other global locations, it would utilize the fresh proceeds to double down on ID+ (its recently launched universal marketing identity solution) and enhance the company’s technology infrastructure. 

According to Zeotap’s official website, the company has assisted  30 million companies with a 165% return on investment. It counts Facebook, Instagram, Google Marketing Platform, Linkedin, and Twitter, among others as its major clients. The platform also claims to have a 431% growth in revenue run rate in FY19.