Patanjali to launch e-commerce platform to sell swadeshi goods

Yoga guru Baba Ramdev-led Patanjali Ayurved is getting ready to launch its e-commerce platform ‘OrderMe’ to sell swadeshi-only items within the next 15 days. 

The proposed platform will offer more than 800 Patanjali products and connect the consumer to neighborhood stores selling Indian products, said an ET report. 

While the products will be delivered by the company free of cost within a few hours, users will also be offered 24X7 free medical advice from around 1,500 doctors of Patanjali and yoga tutorials, added the report. 

Importantly, this development comes just days after PM Narendra Modi urged citizens to buy and endorse local products in the country in his televised address to the nation on May 12. He appealed to the nation to go ‘vocal for local’ and use products manufactured in the country like Khadi. 

The app for the platform has been developed at Patanjali’s information technology company New Delhi-based Bharuwa Solutions and would be made available on both Android and IOS platforms.

“Micro, small and medium enterprises supplying domestic products will be encouraged to join the platform and benefit from it” Patanjali Ayurved managing director and chief executive Acharya Balkrishna was quoted as saying in the report. 

Two years ago, Patanjali had forayed into the branded apparel space with its ‘swadeshi’ line of clothes. At that time, the company had partnered with several e-commerce platforms including Paytm, Flipkart, Amazon, and 1mg to sell its products online.

The company manufactures more than 2,500 products including 45 types of cosmetic products and 30 types of food products.