The Morning Context raises seed fund

The Morning Context, a subscription-only digital media publisher covering technology and business, has raised funds within seven months of its launch from individual investors at a time when the media business is in sharp focus. 

The maiden funding round for the Singapore-headquartered firm saw participation from Ajay Nair, MD of OML Entertainment; Gunavanth Kumar, founder of 4gCapital Venture; Jacob Puthenparambil, CEO of REDHILL; Joji Philip Thomas, founder and editor-in-chief of DealStreetAsia; Nav Ratan, founder of Tetris Capital Ventures; Parag Dhol, MD of Inventus Capital Partners; Rahul Jain, head of finance at Locus; Saurabh Abbi, CBO of OML Entertainment and Sonny Badiga, co-founder of Red Fields. 

The amount raised by TMC in the seed round has not been disclosed.

In the subscription-only model, TMC has few direct competitors in India including The Ken and ET Prime. Harveen Ahluwalia, Saif Iqbal, Pranav Srivilasan and Pradip K. Saha are the founding members and Ashish Mishra (former co-founder of The Ken) is the editor-in-chief of TMC

TMC publishes four articles in a week and will use the funds to expand its team and manage operations. According to the company, its current staff are spread across New Delhi, Mumbai and Toronto, with contributors writing from around the world.

Currently, the research and media outlet comes up with investigative features and analysis and targets readers across founders, partners at venture capital firms, corporates and students. 

The funding for TMC has come at a time when it has served a legal notice to The Ken’s co-founders for making various public statements accusing TMC’s parent Slowform Media Pvt. Ltd of having engaged in illegal acts of theft, breach, and misuse of confidential business information belonging to The Ken’s holding company. 

It’s worth noting that The Ken had also filed a lawsuit in November of 2019 against Mishra and other people associated with TMC for wrongdoings.