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Announcing our new product Fintrackr to provide analysis on financial health of Indian startups


The startup is a crazy world where extraordinary things happen every now and then. We often hear about eye-popping financing rounds cornered by young ventures at towering valuations that were unheard of.   

Such startups and their founders regularly dominate significant space across media — digital platforms, newspapers, and television for massive fundraising, hiring, firing, consolidation, et al. 

While a major chunk of scaled startups hit headlines for their vanity metrics: growth, milestones, GMV, GTV, MAU, or DAU and seldom face criticism for flawed business models and lack of governance, they somehow manage to avoid detailed scrutiny on the true business parameter — annual financial results.

We at Entrackr have been making serious efforts to analyse the financial health of unicorns and growth-stage startups from the second half of the past year. So far, we have managed to critically examine the balance sheet of over 60 startups/unicorns in the last fiscal.

We believe our readers need to get a clear picture of the financial performance of companies they are interested in. To offer a comprehensive and true picture of their actual business metrics, Entrackr has launched a new product: Fintrackr.

Fintrackr enables you to access the financial performance of startup poster boys, unicorns, and category leaders at one place. Besides, it also gives you funding rounds, ESOP allocation, and the changing track of companies — completely sourced from regulatory filings.

We understand that most scaled startups are far from being profitable and remain deep in losses as they prioritize growth over fundamentals. And, there is nothing wrong in their strategies because all stakeholders in these firms encourage them to grow at any cost. 

We will keep adding companies to this list and would love to get feedback from our readers on Fintrackr to improve it further. Starting from today, we will have a month-long campaign on social media highlighting the financial health of notable startups. Stay tuned!

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