Zomato acquires Feeding India to weed out food wastage and serve underprivileged

With an aim to curb food wastage and provide food for unprivileged, Zomato has acquired not-for-profit organisation Feeding India. Both firms have been working together for the past six months and Feeding India team led by Ankit is now completely integrated into the foodtech unicorn.

As a part of the deal, Zomato will fund the entire salaries of the team – and some core initiatives like the development of the ‘Feedi.ng’ app.

The app will essentially connect donors and volunteers with an aim to serve at least 100 million underprivileged people every month. Zomato will also revamp Feeding India web portal and publish its quarterly financial report starting from October 2019, revealed Zomato's blog by Deepinder Goyal.

Importantly, all the money with Feeding India will remain with the organisation and will be deployed towards its mission “food for everyone”.

Zomato has been working behind this social cause for a long time and collaborated with organsations like Feeding India, Robin Hood Army, and Akshaya Patra Foundation.

They have closely worked behind the project to find out the actual reason behind food wastage ranging from multiple levels like harvesting, transporting to major sources such as weddings, events, restaurants, hostels, and houses.

Among the aforementioned organisations, Feeding India had also collaborated with Zomato during Odisha cyclone. Both firms have provided  75,000 meals along with necessities for daily survival for a month to more than 16,500 people in the coastal state.

Further, Zomato's 6 months effort behind the organisation has now started bearing fruit as it achieved a milestone of distributing 1.1 million meals a month to underprivileged from 78,300 monthly meals.

During the same period, the number of cities Feeding India is active in has risen from 65 to 82 and the number of Hunger Heroes (volunteers at Feeding India) has grown from 8,500 to 21,500.