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With greater penetration in smaller cities, Amazon claims to double its Prime subscribers in India


US-based e-commerce giant Amazon has claimed to registered double growth in its Amazon Prime subscription service in India in last one year.

In the last 12 months, the company has witnessed a record number of new subscribers, according to Amazon Prime’s India head Akshay Sahi. Though, he did not reveal about the exact numbers.

Prime has seen a significant number of users signing up for the program from non-metro markets as well, Sahi told TOI. He further claimed that most of its Prime subscribers from 400 towns and cities in India.

In India, Amazon has launched Prime in 2016. Entrackr had last reported about their estimated number to be around 10 million in 2018. However, Barclays had projected the numbers conservatively around 7 million last year.

Through new offerings and exclusive prime content, the company has managed to bring new customers on the platform.

Amazon’s Prime offers include free one-day and two-day deliveries to consumers along with early access to deals, music and video streaming.

The company monthly and annual subscriptions are priced at Rs 129 and Rs 999. Out of every three products sold on the platform is said to be bought by Prime users.

Amazon declared last year that it had over 100 million paid Prime subscribers globally and it makes handsome amount of revenue through it.

Amazon is also holding Prime Day sales next month in 18 markets. It plans to launch 1000 new products on Prime Day this year.

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