India PC market declines for 3rd quarter in row, ships only 2.15 Mn units in Q1 2019

For the third consecutive quarter, the tradition Personal Computing (PC) market in India has witnessed a decline.

The PC shipment fell by 8.3 % in the January-March quarter of 2019 to 2.15 million units, according to IDC's Asia Pacific Quarterly Personal Computing Device Tracker.

This is over 26% downfall in the country's PC market in comparison to the first quarter in 2018.

The decline is mainly attributed to low discretionary spending and slowdown in consumer spending. The announcement of the general election also led to a delay in the execution of government projects and impacting the commercial segment.

Demand from online channel was also muted as it has been dealing with excess inventory pile up from the previous two quarters, said the IDC.

The PC market, dominated by Notebook category, saw a 9.8% YoY decline. However, Ultraslim notebook grew by 86.5%.

Ultraslim notebooks due to improved mobility due to the thinness of the product and enhanced aesthetics witnessed a rise in spending, said Bharath Shenoy, Market Analyst, PCs, IDC India.

Overall commercial PC market saw a total shipment of 1.35 million units in 2019Q1, a growth of 7.3% YoY.

Meanwhile, HP and Dell kept their market share intact despite the downfall. HP and Dell had 28% and 26% market share respectively. Lenovo stood at third position, with a market share of 25.2 % in the first quarter of 2019.