Uber launches 'Vouchers' for corporate customers in India

With an aim to grow its business-to-business (B2B) market, US ride-hailing firm Uber has launched Uber Vouchers for businesses globally including India.

The service comes up with discounted trips and options to create customize voucher programmes in terms of budget. It claims to make it easy for businesses of all types to sponsor transportation and create a differentiated experience

'Vouchers' provide a perk that businesses know their customers will use, said Ronnie Gurion, General Manager, and Global Head, Uber for Business in a blog post.

Businesses can send vouchers to their customers through email, social media and mobile messaging. A customer, who gets a voucher, can apply it directly to their existing Uber account. No personal rider information of the person using the Voucher would be shared.

Companies who already offer customers shuttle or rental car services can also make effective use of Uber Vouchers. The vouchers can provide a real-time, flexible transportation option for customers while reducing operational overhead and fixed costs.

Last year, the feature was beta tested with over 100 Uber partners globally.

Currently, the product has been leveraged by a group of retailer, restaurants, and services added the blog. In the past few years, Uber has launched a couple of B2B products like Uber Freight and Uber Health.

Uber Voucher seems to be a well-thought-out new product and has the potential to change the ways companies offer transportation service to their customers and employees.

Indian ride-hailing firm and Uber's rival Ola has also been working on launching a self-drive product. Ola plans to build subscription products for consumers and leasing services for corporate executives through the Ola Corporate offering.