Online community for travellers Tripoto has bagged Rs 25 crore in Series B round from Orchid India, Hornbill Orchid India Fund, Chiratae Ventures, 3one4 Capital and Lasmer NV.
Exactly seven months ago, Entrackr had exclusively reported that Tripoto is in talks to raise $6-7 million in Series B round
On reaching out to Anirudh Gupta, CEO of Tripoto, he said that the company is in the process to raise more funds in this round.
The fresh proceeds will be utilised to scale up the community and marketplace. Besides, the firm will be focusing on vernacular content, short video and influencer commerce for further growth.
A full-stack platform that brings user-generated travel content, community and marketplace under one umbrella also aims to scale both the B2C and B2B side of the platform.
In a press statement, Gupta said that on the consumer front, Tripoto wants to capture the entire life-cycle of a traveler everything from getting inspired, discovering, planning and finally, carrying out the transaction.
So far, Tripoto has created over 2 million travel itineraries with videos and photographs over the past five years and it currently claims over 6 million monthly active users.
Leveraging social media, the Delhi-based company has been able to distribute its content and videos to an additional 50 million users. According to Tripoto, its revenue and user base have grown by over 300 per cent.
While consumers use Tripoto to discover interesting travel content and book hotels and holidays, it claims that video content and holiday marketplace have been the fastest growing verticals for it in the past 12 months.
Of late, Tripoto has developed a proprietary B2B CRM platform for travel agents. The software allows travel agents to generate travel enquiries from the platform and build an online presence.
The startup aims to bring more than 10,000 small travel agents online.