Google-owned video sharing platform Youtube has selected ten Indian news platforms to fund and support their experiment with new formats for video journalism as part of its news initiative programme.
Youtube had received hundreds of proposals for the funding. Out of which, it chose 87 recipients from 23 nations. The US tops the chart with 23 firms, followed by India, the company said in a blog post.
India Today was already part of the selected group at the time of the previous announcement in July.
Then, the company had announced a commitment of $25 Mn to support video journalism across the world. As part of the initiative, the company aimed to build better news video experience for viewers.
In June, as a part fact-checking initiative in India, Google had launched Google News Initiative. It conducted workshops for fact-checking, online verification and digital hygiene for journalists.
Meanwhile, the fund by the company will primarily allow the selected firms to build key capabilities, train staff on video best practices, enhance production facilities and develop formats optimized for online video.
According to an industry expert, with the rise in India’s online user base, it will be one of the preferred markets for the search giant. And at the same time, Google is also planning to have as much data assets as it can have in the digital economy.
This will not only add to the information aggregation for the company but will pay a dividend in future, the expert added.