In the last couple of years, India has witnessed a rise in numbers of Internet users and online shoppers. The ongoing trend has been paving a way for the digital advertising industry as more number of e-commerce firms are spending heavily on these media to reach their target audience.
According to e-commerce and online shopping category report by TAM Media Research, Amazon, Flipkart and Paytm are top three e-tailers in terms of the number of ad insertions on digital medium in this year, from January to November.
Shopclues, Ebay, and Snapdeal followed them in the list of top ten digital advertisers. Among the digital publishers, Youtube was the top choice followed by MapsOfIndia, stylecraze, and digit.
About 90 per cent of the ads on the digital platform were display ads and rest 10 per cent were video ads, added the report talking about nature of the ads.
Desktop led the ad insertions with 55 per cent followed by mobile.
Consumer durable firms and e-commerce firms see the digital medium as a very effective performance medium. That is why they spend heavily on the medium, said Vivek Bhargava, CEO of DAN performance Group.
The Indian digital advertising industry is pegged at around Rs 8,202 crore, is slated to see a growth at 32 per cent CAGR to reach Rs 18,986 crore by 2020.
Digital media spends contribute 15 per cent of the total advertising pie, expected to reach 24 per cent in the next two years, according to Dentsu Aegis Network report.