Priyanka Chopra backed dating app Bumble begins Indian operations

Dating and social media app Bumble, that recently got backing from actress Priyanka Chopra now launched in India. The Whitney Wolfe Herd-led company has been planning to launch in the country for quite some time.

The women-friendly app has three different modes Bumble Bizz, Bumble BFF, and Bumble Date for professional networking, friend-finding, and dating respectively.

Like any other dating app, users can sign up using Facebook and find the perfect match according to their profile, interest list, and other metrics. The app has a feature to integrate your Instagram and Spotify accounts to post your photos and to add your top artist to your profile.

Touted as the feminist app, Bumble differentiates itself from other dating apps with features like women will have the first opportunity to send a message if someone likes their profile.

Also Read: Facebook to disrupt dating space with a dedicated product soon

For safety, Bumble doesn't display anyone's Instagram Username. Moreover, if you accidentally swipe someone, then Bumble has a BACKTRACK feature where you can shake your phone to undo the process.

For the Indian audience, the app was expected to be launched in Hinglish or Hindi, but no such update can be seen on the app at the moment.

Bumble claims low reports of harassment and abuse and considered it as a safe platform for people connecting for dating, friendship, and networking. Essentially, it does photo verification and profile moderation by a team of more than 4,000 people.

Bumble is expected to compete with Woo, Truly Madly, Tinder and yet to be launched Facebook dating.

Whitney Wolfe Herd also a co-founder of Tinder, founded Bumble in 2011. She had a horrible past experience with Tinder, that had filed a lawsuit accusing Bumble of infringing on a pair of patents held by it.

Globally, Tinder is ruling the dating space and gradually established in Indian market too. Like Bumble, Tinder is also testing a new feature in India that allows female users to send the first message to a match.

The development was reported by Quint.