As Indian foodtech platforms are making headlines for their burgeoning monthly orders and raising huge sum from investors, UberEats, a food delivery app vertical of cab-hailing major Uber is rapidly growing in terms of the number of app downloads.
According to a recent data revealed by market intelligence firm App Annie, the food ordering platform launched in May 2017 in India has outrun major foodtech players such as Swiggy, Zomato(Zomato-Restaurant finder and food delivery) and Foodpanda in daily app downloads in last week of July, this year.
The report revealed that UberEats claims to have 80,000+ downloads in the aforementioned period, while Swiggy has about 70,000 downloads recorded in the same timeline.
However, the second Unicorn in foodtech segment (Swiggy is also a Unicorn) had registered 18,000 downloads from Zomato-Restaurant finder and food delivery app while Zomato Order recorded 118,000 downloads.
Zomato offers two apps for online ordering. While one clubbed with restaurant finder, other is standalone food ordering app.
Globally, the total number of downloads Zomato Order has is a little above 1 million, while Uber Eats has more than 10 million app downloads.
The data for Foodpanda is not mentioned in the report.
When it comes to monthly order and daily engagement, UberEats has a long way to go in India. Currently operational in 23 cities, it claims to receive 1.8 million orders a month, while its competitors Zomato and Swiggy are sitting on a pile of 11 million and 14 million orders per month respectively.
Apart from the aforementioned players, Foodpanda which was acquired by home-grown cab behemoth Ola is hovering around 1.2 million monthly orders. Since the acquisition, Foodpanda has been keeping itself away from media.
Apart from the monthly order figure, there is no any concrete detail of the company is available to factor in.
While Zomato and Swiggy are throwing subscription-based customer engagement cards, UberEats still relies on discounts and other promotional offers through its platform.
In an interview, Bhavik Rathod – Head of UberEats India, claimed that India is the fastest growing market for UberEats in the APAC region and the company witnessed a strong growth all cities it operated then.
In coming days, it will be worthwhile to watch how UberEats compete with Zomato and Swiggy as far as monthly orders are concerned. Additionally, Swiggy is following Zomato’s path of membership programme (Gold,Treat and newly launched Piggybank) through its Swiggy Super service so UberEats coming into subscription mode might be possible.
The development was first reported by Financial Express.
