Iron Pillar, Blume and Beenext pump in $15 Mn Series B fund in Servify

Personal device management and after-sale services for electronic gadgets, Servify has raised $15 million in its Series B funding round led by Iron Pillar. Existing investors Blume Ventures and Beenext also participated in the round.

For Iron Pillar, which essentially focuses on mid-stage technology investments in India, Servify would be third investment this year. Earlier, it participated in Rs 14.36 crore bridge round in NowFloats and $5.87 million round in jewellery e-tailer Bluestone in March.

With the fresh funding, Servify will add depth to senior management and build new technology solutions for its rapidly growing clients, reports Mint.

Started in 2015 by Sreevathsa prabhakar, Mumbai-based Servify offers brand-authorised after-sales support ( such as protection against accidental damage as well as solutions for recycling) for mobile phones, personal gadgets, electronics and home appliances.

Via its personal assistant app, Servify allows consumers to add their household electronic gadgets onto the platform, store the bills, and access authentic brand authorized service during or beyond the warranty period.

The startup has partnered with top brands, retailers, distributors, insurers, service providers and carriers such as Amazon, Apple, Xiaomi, Reliance Jio, Croma, Godrej, Huawei, Ingram Micro, Motorola, Lenovo, Nokia, OnePlus, OPPO, and several others on its platform.

Servify has also piloted its operations in the US and planning to set up its operations in the markets of Europe.

Previously, it had raised two undisclosed rounds in April and November 2016 led by Blume Venture with participation from existing investors.

In after sales services for electronics, Repaireasy and Yaantra are other notable active players.