Indian cricketer, Mahendra Singh Dhoni has picked up a 25 per cent stake in Chennai-based sports tech startup Run Adam for an undisclosed amount.
Following the deal, Dhoni will be the brand ambassador and mentor of the analytics-based full stack sporting ecosystem app. This is indeed a good news for budding sports talent in the country who will see Dhoni as the torch-bearer for them under the Run Adam umbrella.
Before this, Run Adam had roped in Dhoni to promote the startup in December, last year.
Designed to be a single-access, tech-enabled platform for sportspersons, Run Adam provides instant access to resources across the country. The startup uses its technology platform to connect athletes with resources, including sponsors, experts, coaches, academies, and specialists.
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Led by K Yeragaselvan, Run Adam is expected to be India’s first sports tech-oriented platform that will help aspiring athletes hone their professional journey.
Entrackr had reached out to Run Adam team and it revealed that over 10,000 sportsperson are registered on it. It also said that registration on the app is free for the sporting community and is available for download on Google Play store and iOS.
Besides Dhoni, the startup had also brought five-time world chess champion Viswanathan Anand as part of its sports experts board and also as brand ambassador in March, this Year.
Dhoni has been a prolific businessman and had shown interest in startups in recent past. Last month, he joined Mumbai-based consumer electronics firm SoundLogic as a partner-evangelist.
The development was first reported by ET.