Jio to offer broadband services at half of market rate before Diwali

Mukesh Ambani-owned Reliance Jio is planning to roll out its broadband service JioGiga Fibre within next two months at around 50 per cent lower rate.

Jio is eyeing to commercially launch Jio Giga Fiber, which includes high-speed, wired, broadband service bundled with an internet-based television programme, in tier-1 and 2 cities, said ET report quoting sources.

Registration will kick off from August 15. The launch of services will depend on the volume of consumer registrations.

Cable operators currently charge at Rs 700-1000 a month for broadband packages, for 100 GB of data at 100 Mbps speed services, excluding TV services, which cost additional Rs 300. Jio plans a similar bundle offer at 50 percent lower price.

According to Industry analyst, the strategy might help the firm rope in more consumers without affecting its 4G data services. Like Jio phone, its bundled services may emerge as the key differentiator and grab more market share.

In July, Jio announced its fibre-based fixed-line broadband services JioGigaFiber, the broadband connectivity will be extended to homes, merchants, small and medium enterprises and large enterprises.

Jio tragets 5 crores Jio GigaFiber home customers and 3 crore small merchants and shop-keepers. It will use a combination of fibre and copper. Jio plans to cover 1,110 cities of India.

Besides, in the 41st annual general meeting, Ambani had also emphasised that he sees the biggest growth opportunity for Reliance Retail in creating a hybrid online-offline market. In coming years, the RIL plans to develop a synergy between Reliance Retail and Jio.

With over 215 million customers, the Mukesh Ambani-led company is also aiming to cover 99 per cent of India’s population through all possible segments of the Internet.