After Saavn and Hungama, Gaana lets you play songs on voice command

Why would you type when you can sing? Music streaming app Gaana has launched voice assistant feature for its over 60 million monthly active users. Available for Android users only, the voice assistant feature will compete with Saavn, Hungama who have already integrated the service.

Now users can stream songs by saying initial lines of any song, or even they can play songs from their favorite artist by saying ‘ Play xyz's songs’, or by genres ‘Play Romantic songs’, etc.

The app which counts Times Internet Limited and Tencent as its major backer supports 13 languages such as Hindi, English, Assamese, Bengali, Odia, Kannada, Marathi, Punjabi, Tamil, Telugu, Malayalam and others. The company anticipates bringing more users from rural India with the seamless voice tool.

Last month, Google rolled out support for music streaming apps such as Saavn and Gaana to make them a default music streaming service for its smart speakers Google Home and Home Mini.

In February, Chinese Internet conglomerate Tencent Holdings and Times Internet have invested $115 million into music streaming platform. During the last funding round, Gaana had hinted to invest in artificial intelligence to improve user experience and develop its subscription service.

Besides Hungama and Saavn, Gaana competes with Wynk, Apple Music and BookMyShow amongst others.

Gaana was incubated by the TIL and claims to be the biggest installed base amongst music streaming apps. The company has continually climbed an upward demand curve and claimed staggering 350 per cent growth in terms of monthly active users over the past two years.