Amazon Business launches in India to provide global platform for B2B sellers

Amazon

Amazon Business has announced the expansion of its Global Selling programme by launching B2B selling for Indian exporters.

The B2B global selling is currently present in five markets apart from India – US, UK, Germany, France, and Japan. With this, B2B sellers, manufacturers, and exporters in India will be able to register on any of these Amazon marketplaces individually and export to these five countries.

Business customers can register for their B2B Global Selling account via Amazon Seller Central and they will be given different revenue sharing models based on their sales.

Besides, it will also offer benefits to Indian sellers such as discounted referral fees for bulk orders, business price and quantity discounts targeted for business customers and single selling account, among others.

However, exporters from these five countries will not be able to sell B2B to India at present.

In its seven-month-long pilot in India, Amazon claims to receive a positive response with over 2,000 registered exporters for B2B global selling at present.

The programme enables features like business-only pricing and backend integration that helps exporters manage competitive pricing internationally and assists in managing and fulfilling bulk orders from business customers.

In 2015, Amazon launched its B2C Global Selling programme. It has over 32,000 exporters offering more than 90 million made-in-India products to customers across 10 global marketplaces. The 2,000 registered exporters for B2B global selling are not new sellers, but a part of the 32,000 exporter pool.

Amazon is leaving no stone unturned when it comes to experimenting and fighting with local rival Flipkart. The Seattle-based company has been going through global restructuring and sacked about 60 employees from Indian arm.

Of late, it is working behind ‘Scan IT’ and ‘Snap IT’ kinds of features among a small group of users on Android devices in India. With barcode and image search-based features, it is aiming to capture the offline user base.

The development was reported by BusinessLine.

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