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Flipkart’s CEO Kalyan Krishnamurthy invests Rs. 1 Cr  in CureFit


Full stack fitness startup CureFit has raised Rs 1 crore from Flipkart’s CEO, Kalyan Krishnamurthy, reveals RoC filings. With this fresh funding, the Bengaluru-based company has raised a total of $60 million in risk capital.

Six months ago, it had secured $25 million Series B round from Accel, IDG, Kalaari and UC-RNT Fund. Besides venture funding, the company also secured $10 million in debt financing from HDFC Bank and Axis Bank.

Currently, the company has three products —  Cult.fit, an app for physical fitness, Eat.fit, caters to healthy food and snacks and Mind.fit, mental wellness training platform.

Importantly, it’s slated to roll out fourth product Care.fit starting from the next month. It will provide services including fitness advice and medicine deliveries.

Prior to CureFit, Krishnamurthy has invested in ed-tech startup Unacademy, Goodera and home rental platform NestAway. 

Also read: Is Flipkart CEO Kalyan Krishnamurthy moving out?

Presently, the firm led by Mukesh Bansal claims to have 30 Cult units in Bengaluru and six in the National Capital Region (NCR). Additionally, it has five Mind.fit centres and an equal number of Eat.fit kitchens in Bengaluru.

Since its inception, the startup had acquired three Bengaluru-based startups, including fitness centre chain ‘The Tribe’ and premium online food delivery startup ‘Kristys Kitchen’ and yoga chain start-up a1000yoga.

Besides acquiring aforementioned companies, CureFit took over fitness centre brand Cult for $3 million last year and picked up a majority stake in fitness centre chain.

Last year, it also signed Rs 100 crore endorsement deal with Bollywood superstar Hrithik Roshan, who is the brand ambassador for the fitness platform, Cult.

CureFit, which currently offers service only in Bengaluru and Gurgaon, plans to increase its focus in Delhi-NCR region in the coming six to nine months. It’s also eying expansion in Hyderabad, Pune, Mumbai, and Kolkata.

The development was first reported by paper.vc via RoC filings.

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