Some five years ago, when Flipkart was splurging millions of rupees by giving discounts on products, new entrant Amazon was establishing its warehouses in India. Since then, service has been an important factor in the fast growth of Amazon in India.
The e-commerce giant today announced a major change in sellers’ fees structure, sharply reducing it for those shipping products locally. It also slashed the shipping fee within city limits under its Fulfilled by Amazon (FBA) service.
According to the company, the aim was to increase delivery speed and induce more customers to buy.
Along the same line, the platform on Monday announced the launch of six more specialised fulfilment centres in Coimbatore, Pune, Lucknow, Gurugram, Mumbai and Bhopal. It also launched 25 additional delivery stations exclusively for the fulfilment of large appliances and furniture.
The e-commerce behemoth now has a specialised network of 15 fulfilment centres and 60 delivery stations. The combined facilities will ensure faster delivery to customers across more than 6,500 pin codes in the country. The platform will now also be able to offer next day delivery services to customers in 30 cities.
Last year, Amazon India owned Amazon Transportation Services (ATS) received Rs 207 crore from Amazon Corporate Holding Singapore and Amazon Malaysia to invest in warehousing to streamline the supply chain and ensure quick delivery across the country.
The platform claims to double its storage space, delivery station network and cities in the past one year. It has a total of 62 fulfilment centres having a storage capacity of 18.5 million cubic feet and claims to have the largest fulfilment infrastructure in the industry.
The development was first reported by ET.