Patanjali to partner with Amazon, Flipkart, others to push online sales

Yoga guru Baba Ramdev-led Patanjali Ayurved is now eyeing the online space to increase the sales of its FMCG products.

The company will tie-up with all the major Indian online retailers such as  Amazon, Flipkart, Paytm Mall, 1MG, bigbasket, Grofers, ShopClues and Snapdeal to push online sales.

“We are now going into massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point,” said Patanjali spokesperson S K Tijarawal, talking to PTI.

The company’s MD Acharya Balkrishna will also meet the representatives of the online companies in a function organised by Patanjali in New Delhi on January 16.

Set up in 2006, the company is eyeing the global market through partnerships with e-commerce companies. The company plans to take its product portfolio to the US, UK, and some other countries.

In September 2017, Patanjali Ayurved had hired two investment banks to raise structured credit worth Rs 1,000 crore to finance its expansion plans.

Patanjali also announced its foray into the branded apparel space with its “swadeshi” line of clothes for men, women, and children, which will be available across 250 exclusive retail outlets.

The company closed the last financial year (2016-17) with Rs 10,000 crores in sales and claimed as the second largest homegrown consumer goods company, after ITC.

Last month, Patanjali Ayurved announced to enter into manufacturing solar power equipment with an investment of Rs 100 crore.

“Getting into solar is in line with the swadeshi movement. With solar, each household in India can have power supply, and we are here to make that happen,” Acharya Balkrishna, managing director of Patanjali Ayurved had then told.

In December 2016, the Chhattisgarh government also signed memorandum of understanding (MoU) with three food processing firms, including Baba Ramdev’s Patanjali Ayurved, to set up processing units at an estimated investment of Rs 762.80 crore.