Microsoft's made-in-India product Kaizala goes global

A six-month-old communication and work management app Kaizala developed as Made-for-India by tech giant Microsoft is ready to explore new boundaries.

Specially built for the organisation, to communicate, collaborate and bring together desktop users and mobile users, within or outside the enterprise, Kaizala is eyeing international markets such as Southeast Asia and Africa, reports ET.

According to Anant Maheshwari, president at Microsoft (India), after its debut in India July last year, Kaizala, was also piloted in countries with similar mobile penetration trends as India and the product is ready to be launched globally.

Any country in the world, where mobile is the primary form of productivity and it’s not driven by email only or primary email, Kaizala becomes very relevant, he added.

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The product, which makes it possible for organisations to interact with people within the organisation as well as outside like partners and vendors in a seamless manner has garnered a significant number of users.

Since its launch, the product has been used by the Andhra Pradesh government. Apart from it, more than 30 government departments and over 70,000 users in the state are using it for day-to-day work.

Other private companies such as YES Bank, Apollo Telemedicine, Republic TV, United Phosphorous Limited and Kendriya Vidyalaya Sangathan are also using the app.

During the assembly election in Uttar Pradesh, the Election Commission used Kaizala when it wanted to efficiently survey people in the state.

The policy think tank of Government of India, NITI Aayog is not far behind and claims to be one of the early adopters of Kaizala.

In the mobile-only app available on Android and iOS, you can add as many people in the group as you want. Furthermore, you can then add those groups to other groups, which makes it different and gives an edge over already existing WhatsApp who is making debut in the business facility.

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The company aims to serve to customers who have to talk to dozens, hundreds, thousands, and lakhs of people at once.

While the basic version will be free for Android and iOS users, Microsoft will also make available a ‘Pro’ version for Rs130 per user per month.