Amazon declares 2X lead over Flipkart order volume, Flipkart claims leadership

The battle for e-commerce crown in India is not going to subside for many more years from now. Majorly, Flipkart and Amazon will keep fighting to grab the largest marketshare of fledgling e-commerce market which is slated to cross $50 billion in 2018.

Meanwhile, both players will make many claims describing supremacy over each other.

Amazon India made such claim and said that it did twice the order processed by Flipkart during recently concluded ‘Great India Sale’ (held during January 21-24), reports Business Standard via PTI.

The company also claimed to acquire the highest number of new shoppers in any single online event (except Diwali Sales) ever. 

However, Flipkart also stated that it has maintained a leadership position with 60-65 market share during 'Republic Day Sale' (held January 21-23).

Amazon India mentioned that smartphone turned out to be a most popular category with six times (6X) jump as compared to non sales day. Large appliances witnessed 4.5X more volume than normal days. Grocery also saw an increase in ‘Great India Sale’.

The Jeff Bezos-led behemoth said that its subscription-based membership Amazon Prime is increasing at a decent pace. Currently, industry estimates hint that the online retailer has about five-seven million members of its paid subscription.

Last month, Amit Agarwal, Senior Vice-President, and Country Manager Amazon India stated that 40 per cent of the company’s India volume is driven by Prime subscribers.

This is not the first time Amazon has claimed leads over Flipkart. A month ago, the former asserted that it has left local rival behind to become the leader in online retail space. At that time, it claimed 44 per cent customer share and 42 per cent order share on an overall market-base level.

During the Diwali sales last year, Flipkart had reportedly won the overall season with 50 per cent market share while the market share of the US-headquartered company pegged at about 35 per cent.