Babygogo gets acquired by Sheroes, founders join as partners

Delhi-based Babygogo, a mom & baby healthcare mobile platform, has announced its acquisition on Wednesday by Sheroes, a women-focused career platform.

Founded in 2014 by Siddhartha Ahluwalia, Sowrabh N R S, and Satyadeep Karnati, Babygogo is a community of parents and doctors where parents seek information and help about child health care.

The platform enables new parents to browse information and articles on things like baby food, health, and day-to-day parenting.

Post acquisition, Babygogo’s founders have joined Sheroes as co-founders.

“The acquisition deal mutually benefits both Babygogo and Sheroes as they both cater to women. It will help both the companies in the expansion process,” said Siddhartha Ahluwalia, Cofounder, Babygogo.

He added that as the top three parenting platform, with 1 million active users, Babygogo will give a shot in the arm to Sheroes which is aiming to expand its reach to as wide as 100 million users in the next few years.

In March 2016, Babygogo had raised $300,000 in a seed funding round led by angel investor Rajul Garg and a number of healthcare executives.

Garg, who is also an investor in Sheroes said that he has closely followed the two platforms and found a common ground to create a large, scalable business.

In August 2016, the women’s career platform had raised Rs 12 crore in a Series A round of funding led by Gurgaon-based investment firm Lumis Partners. The HR Fund, angel investor Garg and Quintillion Media, led by media entrepreneur Raghav Bahl, had also participated in the round.

This is the second acquisition in less than five months by Sheroes. In August this year, the company had acquired Bangalore-based online career restart platform Women Restart.

The entire year witnessed a close interest of startup industry in baby care and parenting platforms.

This month, Delhi-based Baby Destination, a maternity and parenting management startup, has raised Rs 2 crore funding led by GEMs Partners. Tariq Khan, an angel investor from New York also participated in the fresh funding round.

In September, Delhi-based MamaEarth, an online baby care products startup, raised $1 million from existing investors Fireside Ventures, along with other VC’s.

In the mom-and-baby care space, Hopscotch, FirstCry, and Kidsstoppress.com had also raised funds in the past months.

Babygogo: Website