Online maternity and parenting startup Baby Destination raises Rs 2 Cr fund

Delhi-based Baby Destination, a maternity and parenting management startup, has raised Rs 2 crore funding led by GEMs Partners. Tariq Khan, an angel investor from New York also participated in the fresh funding round.

Baby Destination was founded by entrepreneur couple Tamanna Dhamija and Tarun Dhamija in 2016. Since its inception, the startup has until now bootstrapped its journey; the founders themselves invested funds initially to build a small team of employees.

The parenting startup now aims to focus on product development and consolidation in order to increase the scale of users, improve personalized user experience, and hence boost average revenue per user (ARPU) with the help of the newly-raised funds.

Baby Destination has already built a network of 3 million moms on Facebook, and engages with more than 4000 moms on WhatsApp to create a peer-to-peer digital community inspired upon collective wisdom of ‘netizen mothers’.

Also Read: FirstCry revenue rises to Rs 239 cr, but so does loss at Rs 393 cr in FY17

It has also proven tech leadership in the domain by launching a first-of-its-kind parenting Chabot in India, which provides automated content discovery to the users.

“The fresh capital will be used for pushing internal growth and hiring in key areas such as technology and product development, community management, business development and marketing and sales. The funding will also support our long-term goal to become a globally recognised digital parenting platform for personalised information and product discovery,” said Tamanna.

In September, Delhi-based MamaEarth, an online baby care products startup, raised $1 million from existing investors Fireside Ventures, along with other VC’s.

In the mom-and-baby care space, Hopscotch, FirstCry, and Kidsstoppress.com had also raised funds in the past months.

Baby Destination: Website