Facebook launches app for video creators

Facebook has launched an app called Facebook Creator that will allow video creators to make original videos, go live with exclusive features and connect with their community on the social networking site.

“We are really excited by the ways creators are already finding success on Facebook, and today, we’re happy to share the launch of the Facebook Creator App and a new website for this community,” the social media giant said in a statement.

The company is offering new tools in the app, which will help the creators to add intros or outros to live broadcasts, provide different camera effects, and offer designed frames around videos.

Communication is another important key feature in the app. The app also provides a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people.

Besides, users will also have access to data and analytics about their videos, so that creators can refresh the page wondering whether they’ve successfully gamed Facebook’s latest algorithm change. The app is available on iOS immediately and is supposed to come to Android in the coming months.

"To help creators grow on Facebook, it's important that we continue building tools for them to be successful, which is why I'm really excited about two new updates launching for creators," Facebook vice president of product Fidji Simo said on her Facebook page.

The social networking website is on a roll and aims to leave no-stone-unturned to become a solution provider in almost every category.

The company yesterday announced it is piloting an Olx-Quikr-kind-of-model in India called “Marketplace”, where it will connect local buyers and sellers.

However, Marketplace is already up and running in 35 countries.

Facebook’s Marketplace is based on the analytics of the number users worldwide, which is as high as 550 million, visit various groups in the social networking website to buy and sell each month. The number makes up for a quarter of its 2 billion active monthly users.

India is a home to around 241 million Facebook users, which accounts 11 per cent of the total users and the largest in the world.

According to the social networking site, Indian users are currently mainly buying and selling jewellery and accessories, household goods, electronics and apparel on various groups inside the platform.