Byju's partners with SRK to make children fall in love with learning

On the occasion of Children's Day, India’s leading edtech startup Byju’s has roped in Bollywood star Shah Rukh Khan (SRK) in its new ad-campaign today.

SRK along with a bunch of energetic children at a school annual day performance, brand BYJU’S celebrated the curiosity of young minds and the importance of loving what they learn this Children’s Day.

SRK, who had signed deals with Netflix and online food delivery company Foodpanda, said that if children are taught through a visual medium, they will learn better as smartphones and tablets have become their primary mode of content consumption.

He said that Byju's App is truly is a friendly and powerful tool for children that offers them a fun, easy and interactive way of learning, reported Business World.

The ad campaign is centered on the concept that children learn better when they love learning. It also showcases how learning integrated with technology can encourage and empower children to learn on their own.

Byju Raveendran, founder and CEO of Byju said, “Children rarely use the word ‘Love’ and ‘Learning’ together as learning has always been equated to pressure, stress and competition. We have always strongly believed that children learn better when they love what they learn. Our partnership with Shah Rukh Khan will help us increase our reach and create deeper connect across geographies. His wide appeal and adoration amongst parents and children makes him a perfect fit for our brand”.

Founded in 2011, the largest funded edtech startup in India, Byju’s has about 8 million users and 400K annual paid subscribers. Through its flagship product-Byju’s-The learning app, it offers learning programmes for class 4-12 & test preparation for JEE, AIPMT, CAT, IAS, GRE & GMAT.

Byju’s has a footprint in the Middle East and is looking to expand its horizon to US, the UK, South Africa and other African and Commonwealth markets.

The ed-tech major Byju’s recently acquired global education company Pearson Plc’s TutorVista and Edurite for an undisclosed amount.