Amazon Prime Video partners with AMC Studios, to offer premium shows in India & 27 countries

With an aim to expand its offerings, Amazon Prime Video has partnered with AMC Studios to broadcast AMC series in India and 27 countries in an exclusive first window, meaning they will be on the Prime Video service ahead of any other streaming platform, pay-TV service, or free TV.

AMC Studios is the programming arm of the U.S. cable network, which has given TV shows hits like Breaking Bad, Mad Men, The Walking Dead, Fear the Walking Dead and Preacher among others.

“This is another step in our efforts to extend the selection of premium TV shows available to Prime Video members worldwide,” said Brad Beale, Vice President-Content Acquisition, Amazon Prime Video.

The first title of the series The Terror, which is based on the best selling novel The Terror of the North Atoll, will debut in 2018.

"AMC Studios and Amazon already enjoy a successful programming partnership. This agreement underscores the high global demand for AMC’s must-have content and franchises and enables us to bring our popular shows to a wide global audience," said Rick Olshansky, President of Business Operations, AMC Studios.

Amazon Prime, which was launched in India last year, has grown almost five times since the beginning of this year. The growth is the fastest among such subscribers for the Seattle-headquartered company across the globe.

In August this year, the streaming giant has announced three new reality formats for its Indian subscribers, out of which two are centered on local stand-up comedy while one a musical talent competition.

The new three shows include a travel comedy show ‘Jestination Unknown’, a music reality show ‘The Remix’ and a comedy show ‘Comic Kaun’ to discover comedy talents across the country.

As the battle for online video and music streaming is getting intensified in India, Amazon Prime’s rival Netflix is also flexing muscles with contents specific for Indian audience.

A few months ago, Netflix announced two new original series – ‘Selection Day’ and ‘Again’ from India.

With original content and partnership with leading bollywood stars, the content war between Amazon Prime and Netflix in India has reached another level. While Netflix had sealed a deal with Red Chillies Entertainment for both his existing and upcoming titles, Amazon Prime won the streaming rights for Salman Khan’s past and future movies.

Besides Netflix and Amazon, home-grown production company – Balaji Telefilms is also planning to produce content exclusively for its digital subscription platform, ALT Balaji.