Freshworks launches messaging platform Freshchat to help businesses capture more leads

Chennai-based Freshworks Technologies has announced the launch of a consumer messaging platform Freshchat to help businesses capture more leads and drive sales.

Freshchat will enable businesses to target visitors with contextual messages to increase engagement and thereby conversions. Once the end user responds, a bot screens and qualifies leads before bringing in a sales representative. This information is auto-synced into the customer relationship management platform, providing context for the sales representative and enabling further conversations.

“We believe there is a huge gap that live chat products don’t address compared to consumer messaging apps, which are creating high benchmarks for user experience,” said Girish Mathrubootham, chief executive of Freshworks.

This is the sixth product of Freshworks Inc after Freshdesk, Freshteam, Freshservice, Freshsales and Freshcaller.

Freshservice is a cloud-based service desk and IT service management solution; Freshsales is a full-feature customer resource management solution for sales teams; and Freshcaller is a fully functional call centre on the cloud.

Besides, a few months ago, the company had announced the acquisition of Joe Hukum, a platform that helps businesses to build their own chatbots. This was the eighth acquisition within 2 years.

Freshworks has acquired Airwoot, a platform offering customer service solution on social media; Framebench, an online collaboration platform; Konotor, a messaging app Frilp-an online platform that helps users discover a shop or service; 1CLICK, a video, voice, and text chat platform; Chatimity, an AI-based chatbot platform; and Pipemonk, a data integration platform was the latest product in its list.

Founded in 2010, Freshworks is a new avatar of Freshdesks, a software as a service (SaaS) company headquartered at San Bruno, California. It is backed by Accel Partners, Tiger Global Management, CapitalG, and Sequoia Capital India.

Freshworks competes with the likes of Zendesk, Salesforce, and in some of its product suites.