Mobile game publisher Nazara Games invests in Moong Labs

Mumbai-based mobile game developer company Nazara Games has invested an undisclosed amount in game development studio Moong Labs, a developer of 3D cricket simulation games.

The proceeds will be used for augmenting the studio’s game engine and developing cricket games which can be globally successful, offering a realistic cricket simulation experience.

Delhi-NCR-based Moong Labs, which was founded in 2013, develops free-to-play (F2P) games focused specifically on cricket for smartphones and tablets.

“The game got close to 1 million downloads and 4.4 star ratings from a majority of users, it even climbed up the charts to number 3 or 4 on Google Playstore, despite it not being a cricket season,” Manish Agarwal, CEO of Nazara Games, told ET.

The company had partnered with the studio last year to launch a 4D cricket game-Virat Super Cricket and Epic Cricket, featuring Indian cricket run machine Virat Kohli.

According to Agarwal, the average session time users spent on the game was 10 to 12 minutes long. “Fielding, batting, bowling, many of these features are very popular among the players who are most likely cricket connoisseurs.

The company also aims to foray in the markets of cricket playing nations, such as Autralia and South Africa.

Founded by Nitish Mittersain, premium game publisher, Nazara uses an artificial intelligence-based system, where the end player can experience playing like the Indian cricketer. The mobile gaming publisher is operational in 48 countries including India, Dubai, Singapore and Mauritius.

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Besides, the company has built proprietary algorithms inside the game engine that enables next generation visual and auditory experience on mobile devices to everyone.

Earlier Nazara Games had invested an undisclosed amount in London-based mobile games studio TrulySocial and reported Rs 220 crore in revenues for FY2015-16, with the Indian market contributing 47% to the top line revenue.

Nazara Games: Website

Moong Labs: Website