Freshworks acquires marketing software startup Zarget

Cloud-based customer engagement software provider Freshworks, previously known as Freshdesk, has acquired Zarget, a marketing software startup. This is the ninth acquisition of the startup over the past two years.

With this acqusition, Freshworks is looking forward to using Zarget's suite of conversion rate optimisation (CRO) tools which will help the company build marketing solutions for businesses of all sizes.

Girish Mathrubootham, founder, Freshworks, was also an investor in Zarget. Besides, Zarget has also raised $7.5 million in two rounds of funding from Accel Partners, Matrix Partners India and Sequoia Capital India.

Also read: SaaS-based Freshworks acquires chatbot startup Joe Hukum

“A growing number of our customers have been asking us to help them in marketing initiatives. Today, our software powers customer engagement across every aspect of the customer journey -from acquisition to support. Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well,“ said Mathrubootham.

Founded in 2015 by Arvind Parthiban, Naveen Venkat and Santosh Kumar, Zarget helps businesses increase orders, customer interactions and signups on their website by providing user metrics and data driven insights with its CRO tools. The platform provides features such as AB testing, heat maps, session recording, polls and feedback to help marketers make informed decisions based on the insights gained through it.

“We built Zarget to help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets. Together with Freshworks, we expect to accelerate the digital marketing evolution and help our customers further transform the way they market with combined expertise and solutions,“ said Arvind Parthiban, CEO, Zarget.