Food discovery and ordering platform Zomato has integrated with the Indian ride-hailing app Ola. The collaboration will allow users to book rides and pay via the company’s mobile wallet, Ola Money.
Zomato, who already has partnered with rival Uber for similar service, will set up special zones with partner restaurants, where customers can book Ola cabs.
The company announced its partnership with a tweet.
Saurabh Mishra, Director Alliances at Ola said, “This partnership with Zomato brings increased convenience, seamless mobility and dining or ordering experience to the customers of both the platforms.”
He added that with this partnership, users of Zomato app can not only book Ola rides but also pay for orders through Ola Money at various Zomato partner restaurants.
As a part of the deal, Ola Play customers will be able to order food from the food discovery app on the car infotainment system. Apart from this, users will also be able to read reviews of the restaurants.
As of now the food delivery platform accepts FreeCharge, MobiKwik and Paytm wallet for payment. There will be no food ordering system in the main Ola app, or through the website.
Mukund Kulashekaran, Business Head Online Ordering at Zomato said he is confident that the association will help both brands co-create exciting offerings for customers.
Earlier, Ola had launched its food and hyperlocal delivery services-Ola Cafe and Ola Store in the year 2015 but shut it down last year.
The latest announcement comes after the rival Uber announced the expansion of its food service in Delhi-NCR via uberEATS, which allows users to order food from the company’s restaurant partners.