This online and offline salon chain is engaging customers through latest technology

About- Be U Salons is online and offline tech-enabled salon chain. The salon chain promises to provide standardized services and uniform prices at all our outlets with basic amenities like WIFI, Air Conditioned ambience professional services, hygienic and well-sanitized products, mineral drinking water.

Founders: Vikas Johari, Jigyasa Gupta and Shailendra Kumar Nagvani

In Operation: Since Oct 2016

Left-to-Right: Shailendra Nagvani, Co-Founder & CTO, Vikas Johari, Founder & CEO, Jigyasa Gupta, Co-Founder & COO

USPs- Be U operates in the B2B2C space and aims to fix the gap between the demand and supply in the salon industry through both, on-ground operations and advanced technology. Be U caters to the most ignored yet the most important part of this industry: the salon employees, through an employee app.

Be U's employee app acts as a one-stop management tools for the salon employees, from real time appointment management, target and incentive management, HRM, profile and portfolio management, ratings and reviews etc, which not only brings efficiency and motivation to the always ignored salon employees but also creates a culture of recognition and competition.

Business Model - Tech-enabled Management service to salons. It offers salon to track real time report and progress without them being at their outlets. Work on Revenue-Share model which varies according to Salon categories Be U Red- premium, Be U Blue- affordable, Be U Green- basic.

Competitors - Glam Studios, VLCC, Naturals

Growth trajectory - The company claims to have maintained a growth trajectory of opening 5 salons on a month-on-month average, and in the next quarter, it anticipates
adding 10 salons a month. It is currently at a monthly run rate of Rs 1 crore plus salon service revenue and 50% of our salons are contribution margin positive within the first quarter of on-boarding.

Funds Raised - In April 2017, the firm raised Rs 4 crore (USD 600k). The funding was led by Gaurav Kachru from 5 Ideas Startup Superfuel and received participations from Sundeep Singh Sahni, founder, Lazada Group and former VP of Ola New Initiatives, Jatin Aneja, partner at Shardul Amarchand Mangaldas Bikramjiet Kukreja and Arjun Malhotra, a serial entrepreneur, among others.

Future Plans: Aims to open over 100 outlets by March 2018 across Delhi-NCR. The firm is open for investment

(Innovating in a way start-ups are being covered, we are launching a new series 'Seven Metrics of Start-ups' to give our readers a comprehensive-cum-quick-view on start-ups. We would love to hear from our readers on this new initiative. Do write in at admin@entrackr.com )