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ValueFirst acquires marketing tech firm Octane to boost its operations


Digital Media firm ValueFirst has acquired Octane, a marketing technology firm based out of New Delhi. It was a cash-and-stock deal, however the amount involved in the deal remains undisclosed.

According to the company statement, Valuefirst will keep the Octane operations in a separate entity. It will utilize Octane team’s expertise in the emails and contextual marketing.

“Octane brings significant capabilities around its feature rich email platform as well as its professional services for ROI driven in-box delivery. Post-acquisition, ValueFirst intends to integrate Octane repertoire in its latest & industry leading cross channel communication platform Infinito – targeted towards forward-looking CMOs and CIOs” – said Vish Bajaj, CEO ValueFirst.

ValueFirst is the Digital engagement company with analysis driven cross channel communication platform. They have 50 servers and 300 people to serve the customer base of 2500 active clients. Majorly ValueFirst provide its clients a wide range of services about Enterprise communications, Media Solutions, Social Media, Products & platforms, Data Analytics.

ValueFirst and Octane come together on a common centre point which is the Digitisation. They serve to their customer on a digital pace with core expertise. The services are based on smart messaging services, advanced emails for cross-channel communication, analytics and media solutions.

Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. India’s no. 1 email marketing service provider.

Punit Modhgil Co-founder of octane will continue in leadership team with ValueFirst post acquisition. Digvijay Bhandari and Samarth Saxena other two co-founders will move out and may implement some exciting ideas to setup new business ventures.

Since its inception in 2003, ValueFirst has acquired three more companies clk2c.com- mobile video advertising service, mGinger- a mobile advertising agency and Indyarocks.com- an online social networking site, before the latest deal with Octane.

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