Redcliffe Hygiene raises $1 million from investors

Redcliffe Hygiene, earlier known as SafetyKart Retail, has raised $1 million from a group of investors, including Mumbai-based Venture Catalyst, Alfa Capital, Green Shots Capital and Real Time Ventures, as first reported by the ET.

The funding round also saw participation from angel investors such as Amit Choudhary, partner at Motilal Oswal Private Equity, and Govind Rajan, former CEO at FreeCharge.

The startup plans to utilise the funds to build distribution network, brand visibility, offshore manufacturing and on-ground sales force.

"We started PeeSafe with the idea of saving over 150 million women globally from urinary tract infection (UTI) and other diseases caused by unhygienic public washrooms; with the funding, we will be able to further our cause and achieve our objective of scaling PeeSafe into a global brand," said Vikas Bagaria who founded the startup along with his wife Srijana Bagaria.

Founded in 2013 by serial entrepreneur Vikas, SafetyKart remained bootstrap for four years. During April last year, the Gurgaon-based company raised a strategic investment from Dheeraj Jain, Managing Director at RedCliffe Capital. During this time, SafetyKart Retail moved its private label brand and product PeeSafe to a newly founded entity Redcliffe Hygiene.

Redcliffe Hygiene has sold more than 200,000 units of PeeSafe, a clinically approved isopropyl alcohol-based toilet seat sanitizer in the form of a quick-drying ae rosol.

The startup recently launched other hygiene products, GymSafe and PalmSafe, in India and international markets such as Australia, Nigeria, Kenya, and Singapore. It plans to reach out to 10% of its target market through 100,000 stores by the end of this calendar year in India.