Thrive Global, a well-being and productivity platform, has arrived in India. Huffington Post co-founder Arianna Huffington and Times Bridge, a division of the Times Group, formally launched Thrive Global in India on Thursday.
Thrive Global, which wants to end the global stress and epidemic burnout, was launched in New York in 2016. India is the first major international partnership for the company. It also plans to hire a team in India, Huffington told ET.
“Thrive Global takes the Indian market very seriously. Stress and burnout are a global epidemic and India is no exception. Thirty percent of employees have developed insomnia, 40% of employees report depression due to workplace stress. Indian employees rank stress as the number one lifestyle risk factor and complain that their companies don’t have a stress management programme in place,” said Arianna Huffington, founder and CEO of Thrive Global. The startup is committed to accelerating the culture shift that allows people to reclaim their lives and move from merely surviving to thriving.
— Arianna Huffington (@ariannahuff) June 29, 2017
— Rishi Jaitly (@rsjaitly) June 29, 2017
The platform is reported to have partnered with Bollywood actors, including Priyanka Chopra and Gul Panag, business woman Megha Mittal and cricketer Abhinav Mukund among other professionals for content. It will soon announce its Indian brand ambassador as they are looking for one.
Thrive works with companies in delivering their health and wellness initiatives for employees by focusing on yoga, breathing exercises and different forms of meditation through workshops, certification programmes and e-courses, besides providing news articles on productivity, health, wellness, art and philosophy .
“We are looking forward to working with more companies in India. Each partnership is unique in that we customise our engagement according to each client’s specific needs,” she added.
Thrive Global has partnerships with companies including JPMorgan and Airbnb. According to Huffington, the company plans on creating an Indian edition for Thrive Global’s podcast.
“We are looking at partnerships with innovative and new-age digital media companies that have inspiring or unusual ideas that deviate from what’s already out there. Thrive Global defines that and we expect to have more partnerships like it during 2017,” said Rishi Jaitly, CEO of Times Bridge.
Times Bridge has investments in companies like Airbnb, Coursera, Uber, Vice, and HuffPost.