Omni-channel FMCG brand Adukale has raised Rs 11 crore (approximately $1.32 million) in its pre-Series A round led by Force Ventures, backed by marquee investors like Aanya Ventures, Subrata Mitra, Radhika Pandit among others.
With this funding, the firm plans to scale the outlets, expand the distribution network and invest further in manufacturing and R&D for the future line-up of products.
“At Adukale, our mission transcends mere culinary offerings; we aspire to encapsulate the essence of Karnataka’s diverse culinary tapestry in every dish we craft, striving towards a position of leadership,” said Bharat Kaushik, Director and CEO of Adukale.
Founded in 2009 by Kaushik, Adukale claims to offer over 75 products, created with natural, preservative free ingredients. The brand has established a distribution network across Karnataka having presence across super markets.
Adukale also has 20 experience centres in Bengaluru and Mysuru and a growing e-commerce presence.
Based out of Bengaluru, Force Ventures invests in early stage, growth stage and via venture debt. Its portfolio companies include AdvantageClub, Zetwerk, Bluecopa, Bounce, Credgenics, boAt, Jar and Super Bottoms, among others.
