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ZPL

Zomato Premier League claims 4 Mn engagement in 3 weeks

ZPL

Consumer engagement is a key for driving scale and to cash on IPL fever, Zomato had introduced in-app gamification feature ZPL. It lets users predict the winner of that day’s match and earn rewards.

Within 3 weeks of ZPL, it claims over 4 million engagement and collectively saved Rs 8 crores. NCR has made over 1 million predictions, mentions a company press statement.

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