[the_ad id="83613"]

Zomato Premier League claims 4 Mn engagement in 3 weeks


Consumer engagement is a key for driving scale and to cash on IPL fever, Zomato had introduced in-app gamification feature ZPL. It lets users predict the winner of that day’s match and earn rewards.

Within 3 weeks of ZPL, it claims over 4 million engagement and collectively saved Rs 8 crores. NCR has made over 1 million predictions, mentions a company press statement.

About Author

Send Suggestions or Tips