With an intent to help entrepreneurs better connect with customers and grow business, WhatsApp has announced its plan to invest Rs 1.8 crore worth ad credits into the Indian startup ecosystem. This investment will provide 500 startups approved by the Department of Industrial Policy and Promotion (DPIIT) with $500 each of Facebook ad credits.
With the credits, startups can create ads that invite customers to click to open a chat on WhatsApp so they can deepen connections and increase sales. (Source)
