Singapore-based startup SilverPush has forayed into media content by acquiring online recipe-sharing platform BetterButter. With the acquisition, SilverPush would be able to strengthen its advertising business by showcasing millions of recipes available on BetterButter.
Besides, the deal will provide more opportunities to FMCG brands to effectively engage with their audiences. The four-year-old BetterButter startup is a recipe sharing platform for Indians to search the great recipes made in homes across the country. (Source-PR)
